Sage AI by Braze is a tool aimed at automating and optimizing customer engagement. This is achieved through its behavior-based automation and predictive tool features, as well as comprehensive A/B testing functionalities.

It offers a system of Data Activation which allows users to collect, unify, and activate any amount of data from any source without complicated processes.

In addition, Sage AI by Braze has a feature for Journey Orchestration to create and manage memorable customers journeys.

It also has a Cross-Channel Messaging feature that allows businesses to consolidate messaging across different platforms to meet customers where they are.

Sage AI also provides experimentation features to enhance customer experiences and to help businesses maximize results.

The tool features an analytics function that allows users to uncover insights, analyze performance, and find winning strategies.

This tool is continually evolving to better serve a wide variety of industries including but not limited to Financial Services, Media & Entertainment, On Demand, Retail & Ecommerce, and Travel & Hospitality.