Klarna, a global payments, shopping, and retail banking service, has collaborated with OpenAI to provide a more personalized and intuitive shopping experience through ChatGPT.

The partnership allows Klarna to offer curated product recommendations to users who seek shopping advice and inspiration, with links to shop for products through the Klarna search and compare tool.

By installing the Klarna plugin from ChatGPT's plugin store, consumers simply ask ChatGPT for shopping ideas, and an automatic selection of relevant items gets provided.

Shoppers can also prompt for more product recommendations and compare prices across different brands.

Through this collaboration, Klarna aims to create additional opportunities for retailers to acquire new customers while creating innovative ways for millions of users to discover new products.

The plugin is only available to ChatGPT Plus subscribers in the US and Canada and will become accessible to more users and regions over time following a period of safety testing, development, and improvement.

Klarna is committed to developing AI safely and responsibly and aligns with OpenAI's dedication to this practice.

Klarna's rich product search tool that enables users to filter products by color, size, customer ratings, and more is another example of the company's commitment to innovation.