Drift is an AI-based application designed to facilitate businesses with customer communications across multiple platforms such as chat, email, and video.

Prominently known as a Conversation Cloud, Drift aims to support businesses in reaching their customers at the most influential moments.

Drift's primary tools include Conversational Marketing, Conversational Sales, and Conversational AI, each serving the objective of optimizing the customer's journey.

The Conversational Marketing feature offers businesses the ability to qualify and convert visitors, aiding them in building a quality pipeline.

The Conversational Sales tool supports effective conversation initiation, supplementing the efficiency of sales processes, and engaging target accounts.

As for the Conversational AI feature, it powers the provision of better experiences and automates customer support.

Drift also comes equipped with a Reporting & Analytics feature for integrating and analysing data, supporting businesses in personalizing web experiences, improving marketing efficiency, and generating high-quality leads.

The platform caters to a diverse range of industries including but not limited to financial services, manufacturing, technology, and professional services.

To ensure continuous learning and development, Drift offers its users resources such as blogs, books & reports, webinars, and podcasts.